Taste of Springtime Ambalaža za Baijiu od Wei Li

Dizajn Taste of Springtime Ambalaža za Baijiu od dizajnera Wei Li je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2024

Taste of Springtime Ambalaža za Baijiu

autor Wei Li

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Taste of Springtime Ambalaža za Baijiu

Book Text: Okus proljeća je dizajn ambalaže za baijiu, tradicionalno kinesko alkoholno piće. Forma podsjeća na pješčani sat, nastao spajanjem dvije male boce, jedna iznad druge, kao simbol zajedničkog vremena. Na spoju, reverzibilan uzorak figure i pozadine formira siluetu ljudskog profila, dok se na bazi pojavljuju dva profila okrenuta jedan prema drugom. Dvije boce sadrže male količine i različite jačine pića, što podržava umjereno ispijanje, bilo samostalno ili u društvu. Prednja ambalaža izrađena je od papira i plastičnog materijala koji je reciklažan i prirodno razgradiv.

Priznanje

O nagradi Željezna nagrada A' Design Award

Taste of Springtime Ambalaža za Baijiu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Taste of Springtime Ambalaža za Baijiu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Taste of Springtime Ambalaža za Baijiu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Dimenzije i pakovanje: Width 88mm x Depth 88mm x Height 196mm
Oznake: spring time, interaction, socializing, hourglass
Tehnologija proizvodnje: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Istraživanje: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiracija: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Trajanje projekta: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Tok rada: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Članovi tima: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei