Guyuelongshan Ambalaža za kinesko rižino vino by Yuejun Chen

Guyuelongshan Ambalaža za kinesko rižino vino by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2024

Guyuelongshan Ambalaža za kinesko rižino vino

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Ambalaža za kinesko rižino vino

Guyuelongshan je dizajn ambalaže za kinesko rižino vino iz provincije Zhejiang u Kini. Vino se proizvodi tradicionalnim postupkom i ima nizak sadržaj alkohola, što ovo piće čini pogodnim za svakodnevnu upotrebu među mlađim potrošačima. Ambalaža slijedi estetiku kineskog pejzažnog slikarstva, a oblik posude asocira na planine, vodu i zalazak sunca. Cilj dizajna je da osvježi jednostavan izgled starije ambalaže za rižino vino i da predstavi orijentalnu kulturu na moderan način. Pakovanje ima dimenzije 340 mm širine, 130 mm dubine i 150 mm visine.

The Recognition

About the Srebrna nagrada A' Design Award

Guyuelongshan Ambalaža za kinesko rižino vino je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Guyuelongshan Ambalaža za kinesko rižino vino bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Guyuelongshan Ambalaža za kinesko rižino vino je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.