Jiao Yu Gin Ambalaža za bocu džina by Laizhou Distillery

Jiao Yu Gin Ambalaža za bocu džina by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2024

Jiao Yu Gin Ambalaža za bocu džina

by Laizhou Distillery

Client: Laizhou Distillery

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #154181

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Colors

The Design

About Jiao Yu Gin Ambalaža za bocu džina

Jiao Yu Gin je dizajn ambalaže kreiran za džin proizveden u Sičuanu, u Kini. Azurno plava staklena boca ima vitko zakrivljeno tijelo s reljefima pletenog bambusa na površini. Reljefi se odnose na kulturu pletenja bambusa regija Sičuan i Čongking. Reljefna površina pruža ugodan hvat i slojevit osjećaj pod prstima. Biorazgradiva etiketa od bambusovog papira predstavlja informacije o proizvodu u jasnom rasporedu s kontrastnim bojama. Hrastov čep zatvara bocu i omogućava da se boca ponovo zatvori nakon svakog serviranja. Staklo, etiketa i čep mogu se reciklirati.

The Recognition

About the Srebrna nagrada A' Design Award

Jiao Yu Gin Ambalaža za bocu džina je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jiao Yu Gin Ambalaža za bocu džina bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Jiao Yu Gin Ambalaža za bocu džina je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen