Miok Ambalaža za mliječno pivo by Iris Fan

Miok Ambalaža za mliječno pivo by Iris Fan is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2024

Miok Ambalaža za mliječno pivo

by Iris Fan

Client: Miok

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #155700

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Colors

The Design

About Miok Ambalaža za mliječno pivo

Miok je dizajn ambalaže za mliječno pivo koje se prodaje u limenkama. Piće kombinuje slatko-kiselo mlijeko sa mjehurićima piva i sadrži probiotike uz nizak nivo alkohola. Koncept dizajna je miješanje. Oko lebdećih slova Miok, dva tečna oblika se stapaju u novu formu. Vizuelni jezik je smion, dinamičan i radostan. Logotip je glavni element na limenci, tako da je brend lako prepoznatljiv na tržištu. Svaka limenka sadrži 375 mililitara. Sistem ambalaže uključuje poklon kutije, transportne kutije i prenosive kutije za online i maloprodajnu prodaju.

The Recognition

About the Srebrna nagrada A' Design Award

Miok Ambalaža za mliječno pivo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Miok Ambalaža za mliječno pivo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Miok Ambalaža za mliječno pivo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao