Starka Wildside Dizajn Boce i Etiketa by Asta Kauspedaite

Starka Wildside Dizajn Boce i Etiketa by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2024

Starka Wildside Dizajn Boce i Etiketa

by Asta Kauspedaite

Client: MV Group

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Colors

The Design

About Starka Wildside Dizajn Boce i Etiketa

Porodica Starka, koja se zasniva na duboko ukorijenjеnoj tradiciji, ima novog člana - mladenački smjelu Starka Wildside. Razvijane kroz vijekove, karakteristike okusa sada su dopunjene neočekivanim okusom divljih kupina. Ostajući u domenu tradicionalnih pića, dizajn pakovanja za ovaj proizvod ima za cilj da prenese dašak svježeg zraka i u vizuelnom smislu. Lik rode, koji je postao simbol porodice Starka, ovaj put je poprimio poseban mladenački izgled.

The Recognition

About the Srebrna nagrada A' Design Award

Starka Wildside Dizajn Boce i Etiketa je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Starka Wildside Dizajn Boce i Etiketa bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Starka Wildside Dizajn Boce i Etiketa je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Research: Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Inspiration: Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Project Duration: Stumbro Starka Wildside was updated in 2023.
Operation Flow: With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Image Credits: Edgaras Marozas (http://www.krop.com/edgarasmarozas/)