Heti Brendiranje i pakovanje by Cansu Dagbagli Ferreira

Heti Brendiranje i pakovanje by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2024

Heti Brendiranje i pakovanje

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Colors

The Design

About Heti Brendiranje i pakovanje

Heti, nazvan po Dakota riječi za Dom, nudi napitke koji evociraju suštinu doma sa prirodnim infuziranim aromama, slaveći autohtone biljke Sjeverne Amerike. Ovaj brend društvenog uticaja posvećuje dio prihoda podršci plemenskim zajednicama. Beznapora Mudrost, koncept brendiranja, predstavlja ilustracije i ukuse u domorodačkom stilu, s pakovanjem inspirisanim geometrijskom simetrijom Dakota umjetnosti, prenoseći ravnotežu i harmoniju. Dizajn integriše monohromatsku paletu sa kolornim akcentima, naglašavajući dubinu domorodačke umjetnosti u modernom kontekstu.

The Recognition

About the Brončana nagrada A' Design Award

Heti Brendiranje i pakovanje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Heti Brendiranje i pakovanje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Heti Brendiranje i pakovanje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery