Bronza Pakovanje · 2024
Hangzhou Scenery Ambalaža za mineralnu vodu
by Peng Guozhi
- Brončana nagrada A' Design Award 2024 in Pakovanje
- CLIENT: Peng Guozhi Strategic Packaging Studio
- Estimated Number of Design Views: 15,021
- Verification code 3498DEAC16 · Verify this award
Colors
About Hangzhou Scenery Ambalaža za mineralnu vodu
Hangzhou Scenery je serija ambalaže za mineralnu vodu zasnovana na staklenoj boci. Boca je široka 60 mm, duboka 60 mm i visoka 210 mm, a zapremina joj je 318 mililitara. Vitak oblik omogućava udoban prihvat. Umjesto plastike korišteno je staklo, tako da se boca može ponovo koristiti, čime se smanjuje otpad. Etikete su izrađene tehnikom termotransfera i prekrivaju veliku površinu stakla. Ilustracije prikazuju znamenitosti Hangzhoua u Kini, među kojima su Zapadno jezero, Veliki kanal i Nacionalni park močvara Xixi.
About the Brončana nagrada A' Design Award
Hangzhou Scenery Ambalaža za mineralnu vodu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hangzhou Scenery Ambalaža za mineralnu vodu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hangzhou Scenery Ambalaža za mineralnu vodu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Press Kit
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Dimensions & Packaging
- Width 60mm x depth 60mm x height 210mm
- Tags
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Production Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Design Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Project Duration
- December 2023,launched in Hangzhou, China.
- Operation Flow
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
