Mirinda Plus Restage Ambalaža za piće by PepsiCo Design and Innovation

Mirinda Plus Restage Ambalaža za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2024

Mirinda Plus Restage Ambalaža za piće

by PepsiCo Design and Innovation

Client: PepsiCo

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Ambalaža za piće

Mirinda Plus Restage je dizajn ambalaže za voćnu gaziranu sodu koja se prodaje u Egiptu. Soda je najpopularnije piće na posebnim prigodama i društvenim okupljanjima u Egiptu, gdje većina ljudi ne konzumira alkohol. Mirinda Plus sadrži sodu s naznakom soka, što odgovara takvim prilikama. Ambalaža primjenjuje živopisan sistem vizuelnog identiteta osmišljen da ostavi utisak i danju i večeri. Dizajn pozicionira Mirinda Plus kao zreliju verziju Mirinde, voćne gazirane sode poznate širom svijeta.

The Recognition

About the Brončana nagrada A' Design Award

Mirinda Plus Restage Ambalaža za piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mirinda Plus Restage Ambalaža za piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mirinda Plus Restage Ambalaža za piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release