Pepsi Big Football Event LTO Ambalaža za piće by PepsiCo Design and Innovation

Pepsi Big Football Event LTO Ambalaža za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2024

Pepsi Big Football Event LTO Ambalaža za piće

by PepsiCo Design and Innovation

Client: PepsiCo

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
Verify Award Status for #159649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Big Football Event LTO Ambalaža za piće

Pepsi Big Football Event LTO je dizajn ambalaže za piće s ponudom ograničenog trajanja, kreiran za veliki fudbalski turnir održan u Kataru 2022. godine. Ambalaža prikazuje fotografije stvarnih fudbalskih navijača različitih nacionalnosti, hvatajući intenzivnu radost koja se osjeća tokom utakmice. Na slike su primijenjeni filteri boje kako bi podsjetili na praksu oslikavanja lica među navijačima i dali umjetnički izgled. Usklađeni ključni vizuali i animacije proširuju isti grafički jezik. Namjera je povezati brend s lokalnim fudbalskim navijačima tokom događaja.

The Recognition

About the Srebrna nagrada A' Design Award

Pepsi Big Football Event LTO Ambalaža za piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Pepsi Big Football Event LTO Ambalaža za piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Pepsi Big Football Event LTO Ambalaža za piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiration: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Read the Press Release