Mahjong Lucky Coffee Ambalaža za kafu by Wenduan Su

Mahjong Lucky Coffee Ambalaža za kafu by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2025

Mahjong Lucky Coffee Ambalaža za kafu

by Wenduan Su

Client: Shenzhen Technology Unversity

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Ambalaža za kafu

Mahjong Lucky Coffee je dizajn ambalaže za kafu inspirisan mahjongom, tradicionalnom kineskom igrom. Svaka kesica sadrži zalihu kafe za mjesec dana, što odgovara dvjema rukama mahjong pločica. Jedna ruka je već poslagana kao pobjednička kombinacija. Drugu ruku upotpunjuje kupac, jer se svaka porcija kafe izvlači poput pločice, a njen uzorak ostaje nepoznat sve dok se porcija ne otvori. Izražajne narandžaste i crvene boje, uz mladalački tipografski dizajn, obraćaju se mlađim potrošačima. Ponuđena su dva okusa. Ambalaža svakodnevni ritual pretvara u igru.

The Recognition

About the Brončana nagrada A' Design Award

Mahjong Lucky Coffee Ambalaža za kafu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mahjong Lucky Coffee Ambalaža za kafu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mahjong Lucky Coffee Ambalaža za kafu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.