Scarlet Higijenski ulošci by Masoud Najafi Amirkiasar

Scarlet Higijenski ulošci by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2025

Scarlet Higijenski ulošci

by Masoud Najafi Amirkiasar

Client: Scarlet

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Colors

The Design

About Scarlet Higijenski ulošci

Za razliku od nelagodnosti i ograničenja koje žene doživljavaju tokom menstruacije, koncept iza pakovanja Scarlet higijenskih uložaka inspirisan je idejama slobode i olakšanja, kvalitetima koje proizvod ima za cilj da pruži. Priroda pruža osjećaj mira i slobode koji modernom urbanom životu često nedostaje. Kako bi se uhvatilo ovo emocionalno olakšanje, dizajn pakovanja crpi inspiraciju iz prirodnih pejzaža i koristi meke akvarelne tehnike kako bi izrazio ove osjećaje. Rezultat je umirijući, poetski vizuelni jezik koji je u skladu sa obećanjem proizvoda o udobnosti i brizi.

The Recognition

About the Srebrna nagrada A' Design Award

Scarlet Higijenski ulošci je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Scarlet Higijenski ulošci bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Scarlet Higijenski ulošci je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi