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Aokmag Nutritionals Ambalaža za suplemente by Hangzhou Juici Brand Design Co., Ltd

Aokmag Nutritionals Ambalaža za suplemente by Hangzhou Juici Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.


BronzaPakovanje· 2025

Aokmag Nutritionals Ambalaža za suplemente

by Hangzhou Juici Brand Design Co., Ltd

Client: Aokmag

Brončana nagrada A' Design Award Winner in Pakovanje Category

14,283

Verified Award Winner

Verify Award Status for #163863

Colors

The Design

About Aokmag Nutritionals Ambalaža za suplemente

Aokmag Nutritionals je dizajn ambalaže za nutritivne dijetetske suplemente. Svaka bočica nosi ravnu, apstraktnu ikonu, poput oka, srca, jetre ili kosti, kako bi prikazala dio tijela na koji se odnosi ili ključni sastojak. Živopisni blokovi boja odvajaju ikone od teksta i stvaraju jasnu hijerarhiju informacija, tako da potrošači mogu brzo prepoznati svaki proizvod. Tamna bočica štiti aktivne sastojke od svjetlosti. Etiketa je izrađena od recikliranog papira. Rebrasti poklopac poboljšava prihvat i olakšava otvaranje starijim osobama.

The Recognition

About the Brončana nagrada A' Design Award

Aokmag Nutritionals Ambalaža za suplemente je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Aokmag Nutritionals Ambalaža za suplemente bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Aokmag Nutritionals Ambalaža za suplemente sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
Dimensions & Packaging
product dimensions, 60 mm x 60 mm x 110 mm
Tags
Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
Production Technology
1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development.
Design Challenge
The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
Research
Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
Inspiration
To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
Project Duration
Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
Operation Flow
1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people.
Team Members
Frank Zhu, David Wang

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