Cacao Odyssey Kutija za pakovanje od Shenzhen Setinya Packaging Co., Ltd.

Dizajn Cacao Odyssey Kutija za pakovanje od dizajnera Shenzhen Setinya Packaging Co., Ltd. je visoko cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2025

Cacao Odyssey Kutija za pakovanje

autor Shenzhen Setinya Packaging Co., Ltd.

Klijent: Shenzhen Setinya Packaging Co., Ltd.

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Cacao Odyssey Kutija za pakovanje

Cacao Odyssey je serija ambalažnih kutija za tamnu čokoladu. Četiri kutije predstavljaju četiri teme: Porijeklo, Širenje, Globalizacija i Održivost. Svaka tema je usklađena sa određenim ukusom: klasičnim, morskom soli, bobičastim voćem i mentom. Kulturni motivi iz različitih regija i epoha, poput astečkih hijeroglifa i evropskih mozaika, ilustruju priču o kakau. Vertikalna kutija ima dimenzije 100 x 100 x 148 milimetara i drži čokoladice uspravno radi lakšeg pristupa i jasnog prikaza. Korišten je reciklirani papir sa netoksičnim mastilima i premazima.

Priznanje

O nagradi Željezna nagrada A' Design Award

Cacao Odyssey Kutija za pakovanje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Cacao Odyssey Kutija za pakovanje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Cacao Odyssey Kutija za pakovanje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
Dimenzije i pakovanje: product dimensions, 100 mm x 100 mm x 148mm
Oznake: Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
Tehnologija proizvodnje: Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
Dizajnerski izazov: A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
Istraživanje: The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
Inspiracija: Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
Trajanje projekta: This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
Tok rada: The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
Članovi tima: Ting Lv, Jisong Liu, Changjiang Zeng