Funny Eye Macau Sparkling Ambalaža za pića by Chunyang Wang

Funny Eye Macau Sparkling Ambalaža za pića by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2025

Funny Eye Macau Sparkling Ambalaža za pića

by Chunyang Wang

Client: Funny Eye Brewery

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
Verify Award Status for #167741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Funny Eye Macau Sparkling Ambalaža za pića

Funny Eye Macau Sparkling je dizajn ambalaže za pića za brend iz Makaa. Ambalaža obuhvata liniju od tri okusa, a svaki okus ima svoju paletu boja. Grafika je inspirisana Ruševinama Svetog Pavla u Makau. Zakrivljeni, kružni i pravougaoni oblici preuzeti sa stubova i prozora spomenika su pojednostavljeni i rekomponovani. Dodat je razigrani motiv pogleda inspirisan djelom italijanskog umjetnika Tullija Garbarija (Tullio Garbari). Nazivi proizvoda koriste prilagođeni podebljani font sa velikim slovima i širokim razmakom. Svaka limenka mjeri 65 mm u prečniku i 120 mm u visini.

The Recognition

About the Brončana nagrada A' Design Award

Funny Eye Macau Sparkling Ambalaža za pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Funny Eye Macau Sparkling Ambalaža za pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Funny Eye Macau Sparkling Ambalaža za pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang