Coffee Wave Vrećica za kafu by ABC Design Communication

Coffee Wave Vrećica za kafu by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2025

Coffee Wave Vrećica za kafu

by ABC Design Communication

Client: Kyma Coffee Grinder’s

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
Verify Award Status for #168188

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Colors

The Design

About Coffee Wave Vrećica za kafu

Pakovanje za filter kafu Coffee Wave predstavlja dizajn koji privlači pažnju, posebno kod mlađe publike. Pod uticajem nadrealističke estetike, kombinuje crno-bijele elemente sa odvažnim tehnikama blokiranja boja kako bi stvorilo prepoznatljivu vizuelnu kompoziciju. Kombinacija kontrasta i živopisnih detalja daje pakovanju dinamičan osećaj, čineći ga vizuelno privlačnijim. Ovaj dizajnerski pristup ima za cilj uspostavljanje veze sa potrošačima, pozivajući ih da istraže brend i njegov identitet.

The Recognition

About the Brončana nagrada A' Design Award

Coffee Wave Vrećica za kafu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Coffee Wave Vrećica za kafu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Coffee Wave Vrećica za kafu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging: Width 98mm x Depth 60mm x Height 180mm
Tags: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members: Kornilios Nikolaidis, Andromachi Kakava