Doritos x Empirical Nacho Cheese Spirit Influencer paket by PepsiCo Design and Innovation

Doritos x Empirical Nacho Cheese Spirit Influencer paket by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2025

Doritos x Empirical Nacho Cheese Spirit Influencer paket

by PepsiCo Design and Innovation

Srebrna nagrada A' Design Award Winner in Pakovanje Category

22,909

Verified Award Winner

Verify Award Status for #169155

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos x Empirical Nacho Cheese Spirit Influencer paket

Doritos x Empirical Nacho Cheese Spirit je influencer paket kreiran za limitirano izdanje žestokog pića s aromom Nacho Cheese. Nacho Cheese okus Doritosa je široko poznat i korišten je u umacima, kokicama i drugim proizvodima. Godine 2023., kompanija za arome Empirical predstavila je Doritosu novu upotrebu za njihov vodeći okus: žestoko piće s aromom Nacho Cheese. Ambalaža predstavlja ovo neočekivano uparivanje medijima i online publici. Limitirano izdanje rasprodano je za manje od šest sati i privuklo je pažnju nacionalnih medija.

The Recognition

About the Srebrna nagrada A' Design Award

Doritos x Empirical Nacho Cheese Spirit Influencer paket je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Doritos x Empirical Nacho Cheese Spirit Influencer paket bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Doritos x Empirical Nacho Cheese Spirit Influencer paket je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.

The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more.
Inspiration: In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.

Read the Press Release