Pepsi Electric 2024 Influencer paket by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.
ZlatoPakovanje· 2025
Pepsi Electric 2024 Influencer paket
by PepsiCo Design and Innovation
Zlatna nagrada A' Design Award Winner in Pakovanje Category
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- Verified Award Winner
- Verify Award Status for #169606
The Design
About Pepsi Electric 2024 Influencer paket
Pepsi Electric 2024 je influencer paket kreiran za lansiranje limitirane cola bez šećera. Paket označava novi Pepsi logotip i sistem vizuelnog identiteta, prvo ažuriranje Pepsi globus logotipa u 14 godina, kao i 125. godišnjicu brenda. Dizajn je fokusiran na Pepsi globus i puls, predstavljen u specijalnoj kutiji sa svjetlećom etiketom. Etiketa naglašava električnu plavu boju pića. Crno-plava paleta prati novi identitet brenda i podržava lansiranje proizvoda.
The Recognition
About the Zlatna nagrada A' Design Award
Pepsi Electric 2024 Influencer paket je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Pepsi Electric 2024 Influencer paket bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Pepsi Electric 2024 Influencer paket stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
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