Ghaffari Ambalaža za hemijske proizvode by Wallrus Design Studio

Ghaffari Ambalaža za hemijske proizvode by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2025

Ghaffari Ambalaža za hemijske proizvode

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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Colors

The Design

About Ghaffari Ambalaža za hemijske proizvode

Ghaffari je dizajn ambalaže razvijen za asortiman hemijskih proizvoda. Dizajn slijedi minimalistički pristup u kojem su suvišni elementi uklonjeni kako bi se istakle ključne informacije. Upečatljiva tipografija i prepoznatljiva paleta boja podržavaju prepoznatljivost na polici. Etikete se proizvode tehnologijom etiketiranja u kalupu (in-mould labeling). Vizuelni sistem je prilagođen proizvodima različitih dimenzija i veličina, tako da jedan vizuelni jezik pokriva cijeli portfolio. Namjera je bila ujediniti fragmentirani identitet i omogućiti rast na različitim tržištima i medijima.

The Recognition

About the Srebrna nagrada A' Design Award

Ghaffari Ambalaža za hemijske proizvode je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Ghaffari Ambalaža za hemijske proizvode bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Ghaffari Ambalaža za hemijske proizvode je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.