Srebro Pakovanje · 2026
Zhen Yuan Zeng Ambalaža za baijiu
by Wen Liu
- Srebrna nagrada A' Design Award 2026 in Pakovanje
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 36,086
- Verification code 9323B06329 · Verify this award
Colors
About Zhen Yuan Zeng Ambalaža za baijiu
Zhen Yuan Zeng je dizajn ambalaže za odležani baijiu, tradicionalno kinesko žestoko piće. Boca je izrađena od keramike i oblikovana kao moderna verzija tradicionalne posude za alkoholna pića. Precizne geometrijske fasete oplemenjuju klasičnu formu i smanjuju njenu vizuelnu težinu. Naborani čep upućuje na sporo odležavanje pića unutar posude. Boca je umotana u sulfatni papir, koji ublažava obrise i djelimično prikriva formu. Potrošač postepeno skida papir, tako da se boca otkriva korak po korak. Ambalaža ima dimenzije 85 x 85 x 165 milimetara.
About the Srebrna nagrada A' Design Award
Zhen Yuan Zeng Ambalaža za baijiu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zhen Yuan Zeng Ambalaža za baijiu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Zhen Yuan Zeng Ambalaža za baijiu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
