Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće by Wen Liu

Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće by Wen Liu is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2026

Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće

Zhang Gong Lao Jiu 1975 je ambalaža dizajnirana za kinesko alkoholno piće. Cjelokupna forma inspirisana je stogodišnjim stablima bagrema koja rastu na zemljištu destilerije. Vanjska kutija izrađena je od ekološki prihvatljive pulpe, a tekstura kore drveta formirana je reljefnim utiskivanjem umjesto štampe tintom. Boca je pečena s kineskom bijelom glazurom, a transformacija u peći stvara prirodne uzorke na pojedinim dijelovima. Površina boce podsjeća na istrošenu teksturu starih fermentacijskih jama. Dimenzije ambalaže su 125 x 125 x 290 milimetara.

The Recognition

About the Srebrna nagrada A' Design Award

Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li