Chateau Loulan Ambalaža za vinsku bocu by Wen Liu

Chateau Loulan Ambalaža za vinsku bocu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2026

Chateau Loulan Ambalaža za vinsku bocu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Željezna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan Ambalaža za vinsku bocu

Chateau Loulan je dizajn ambalaže za polutslatko bijelo vino s niskim sadržajem alkohola koje se proizvodi u Kini. Etiketa je izrađena od metala s djelimičnim bojenjem i mat završnom obradom, a prikazuje legendarnu figuru poznatu kao Loulanska ljepotica. Prorezi inspirisani tehnikom letećeg bijelog poteza kineske kaligrafije formiraju polutransparentni prozor koji otkriva boju vina unutar boce. Kaligrafski potezi pri dnu boce podsjećaju na pustinjski pejzaž vinarije. Dimenzije boce su 76 x 76 x 300 milimetara.

The Recognition

About the Željezna nagrada A' Design Award

Chateau Loulan Ambalaža za vinsku bocu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Chateau Loulan Ambalaža za vinsku bocu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Chateau Loulan Ambalaža za vinsku bocu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu