Mags Skin Primarna funkcija: Brend dezodoransa by Gamze Binici

Mags Skin Primarna funkcija: Brend dezodoransa by Gamze Binici is a highly esteemed winner of the very prestigious 2026 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2026

Mags Skin Primarna funkcija: Brend dezodoransa

by Gamze Binici

Client: Gamze Binici

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #174274

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mags Skin Primarna funkcija: Brend dezodoransa

Tekst knjige: Mags Skin je projekat brend identiteta i ambalaže razvijen za prirodni dezodorans posebno dizajniran za osjetljivu kožu. Brend je izgrađen oko magnezija kao svog elementarnog temelja, simboliziran kroz kružni znak inspirisan atomom. Dvoslojni dizajn kutije razdvaja prisustvo brenda od detaljnih informacija o proizvodu, vodeći korisnike kroz jasno iskustvo otpakivanja fokusirano na povjerenje. Bočica sa raspršivačem proširuje ovaj pristup profinjenim, ergonomskim oblikom i teksturiranom završnom obradom koja pojačava osjećaj premium kvaliteta.

The Recognition

About the Brončana nagrada A' Design Award

Mags Skin Primarna funkcija: Brend dezodoransa je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mags Skin Primarna funkcija: Brend dezodoransa bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mags Skin Primarna funkcija: Brend dezodoransa sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici