Wakayama Umeshu Series Primarna funkcija: Vino od šljive od Fumiko Okazeri

Dizajn Wakayama Umeshu Series Primarna funkcija: Vino od šljive od dizajnera Fumiko Okazeri je visoko cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2026

Wakayama Umeshu Series Primarna funkcija: Vino od šljive

autor Fumiko Okazeri

Klijent: fodesign Inc.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Wakayama Umeshu Series Primarna funkcija: Vino od šljive

Tekst knjige: Iz Wakayame u Japanu dolazi aromatično vino od šljive i osvježavajući žele od šljive. Inspiriran konceptom kulturne razmjene i susreta ukorijenjenih u kineskoj tradiciji, dizajn izražava izrazito japanski senzibilitet kroz mekane teksture i delikatne ilustracije. Kada se dvije boce postave jedna pored druge, stvaraju prizor susreta muškarca i žene - uhvaćen unutar dizajna ambalaže. Kao poklon iz Japana, blagoslovljenog veličanstvenim planinama, morem, morskim povjetarcem i blistavom sunčevom svjetlošću, prati radosna okupljanja u dalekoj Kini.

Priznanje

O nagradi Brončana nagrada A' Design Award

Wakayama Umeshu Series Primarna funkcija: Vino od šljive je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Wakayama Umeshu Series Primarna funkcija: Vino od šljive bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Wakayama Umeshu Series Primarna funkcija: Vino od šljive sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Dimenzije i pakovanje: Width 60 mm x Depth 60 mm x Height 295 mm
Oznake: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Tehnologija proizvodnje: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Dizajnerski izazov: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Istraživanje: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspiracija: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Trajanje projekta: It was exported and sold in Hangzhou, China in November 2022.
Tok rada: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Autorstvo slika: Illustrator Yuri Mizutani