Pinar Nature Blend Ambalaža za napitke by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Ambalaža za napitke by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2026

Pinar Nature Blend Ambalaža za napitke

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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Colors

The Design

About Pinar Nature Blend Ambalaža za napitke

Pinar Nature Blend je dizajn ambalaže za porodicu biljnih napitaka. Dizajn primjenjuje jednostavnu, modernu i holističku vizuelnu arhitekturu na kategoriju biljnih napitaka. Prirodni tonovi kombinovani su sa ilustrativnim elementima i fotografskim prikazima sadržaja. Jasna hijerarhija pomaže kupcima da brzo prepoznaju svaku varijantu. Umjesto mekih gradijenata korišteni su oštri prijelazi, tako da štampa na kartonskim površinama ostaje čista i dosljedna. Rezultat smanjuje vizuelnu zagušenost i izdvaja porodicu proizvoda od konkurentskih artikala na polici.

The Recognition

About the Brončana nagrada A' Design Award

Pinar Nature Blend Ambalaža za napitke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pinar Nature Blend Ambalaža za napitke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pinar Nature Blend Ambalaža za napitke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members: Burkan Ciftciguzeli and Ibrahim Gulbas