Bronza Pakovanje · 2026
Cafe Guardiao Pakovanje za kafu
by Tipz
- Brončana nagrada A' Design Award 2026 in Pakovanje
- CLIENT: Cooabriel
- Estimated Number of Design Views: 6,624
- Verification code E85D4D771A · Verify this award
Colors
About Cafe Guardiao Pakovanje za kafu
Cafe Guardiao je dizajn pakovanja za premium prženu i mljevenu kafu koju proizvodi brazilska zadruga. Vizualni identitet zasnovan je na ilustraciji arhanđela, nacrtanoj u stilu gravure, sa zaštitničkim krilima kao dominantnim grafičkim elementom. Izražajna tipografija stvara jasnu vizualnu hijerarhiju na prodajnom mjestu. Traka na etiketi navodi stepen prženja, porijeklo iz zadruge i sadržaj od 100 posto čistog conilona. Fleksografska štampa na kraft i mat laminiranim podlogama daje pakovanju mat završnu obradu i taktilnu površinu.
About the Brončana nagrada A' Design Award
Cafe Guardiao Pakovanje za kafu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Cafe Guardiao Pakovanje za kafu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Cafe Guardiao Pakovanje za kafu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Press Kit
- Unique Properties
- Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
- Dimensions & Packaging
- This package is 110 mm wide, 60 mm deep, and 220 mm tall.
- Tags
- coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
- Production Technology
- The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
- Design Challenge
- The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
- Research
- Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
- Inspiration
- The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
- Project Duration
- The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
- Operation Flow
- The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
