Zhishan 1299 Ambalaža za zeleni čaj by Qianqian Ma is a highly esteemed winner of the very prestigious 2026 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.
BronzaPakovanje· 2026
Zhishan 1299 Ambalaža za zeleni čaj
by Qianqian Ma
Client: Lijiashan
Brončana nagrada A' Design Award Winner in Pakovanje Category
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The Design
About Zhishan 1299 Ambalaža za zeleni čaj
Zhishan 1299 je poklon kutija dizajnirana za organski zeleni čaj uzgojen u čajnim vrtovima na velikim nadmorskim visinama. Oblik jednog pupoljka s listom izrezan je kao šuplja forma na površini kutije, pretvarajući formu proizvoda u simbol pamćenja. Kada se kutija otvori, struktura se rasklapa i proteže prema gore u oblik planine, podsjećajući na kineski znak za planinu i čajni vrt na nadmorskoj visini od 1299 metara. Na površinu su primijenjeni zlatotisak i UV lakiranje. Trideset malih pakovanja punjenih dušikom u unutrašnjosti održava čaj svježim i vidljivim.
The Recognition
About the Brončana nagrada A' Design Award
Zhishan 1299 Ambalaža za zeleni čaj je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Zhishan 1299 Ambalaža za zeleni čaj bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Zhishan 1299 Ambalaža za zeleni čaj sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhishan 1299 organic green tea is produced in high-altitude organic tea gardens. The single bud leaf shape is expressed in a hollow form on the packaging box surface, transforming the product form into a packaging memory symbol. Opening the box, a "mountain shaped tea garden" suddenly appears, with the packaging resembling the Chinese character "mountain", reflecting the growing environment of high-altitude green tea at an altitude of 1299 meters.
- Dimensions & Packaging
- Width 300mm x Depth 200mm x Height 150mm
- Tags
- High mountain, green tea, organic,gift box,packaging
- Production Technology
- Gold stamping and UV coating
- Design Challenge
- This is a high-end gift box that takes into account consumers' daily tea drinking habits while ensuring the freshness of the tea leaves. We have set up 30 independent small packages inside the packaging, each filled with nitrogen gas. This not only allows for good display, but also ensures the freshness of the tea leaves and showcases the natural environment for tea growth.
- Research
- We conducted on-site inspections of the environment in which tea grows, and the tall mountains, fresh air, and suitable climate provide natural protection for tea. In the packaging design, the unfolding and stretching of the box are provided to present the form of a mountain, artistically restoring the style of a high-altitude tea garden. Once the packaging was launched, it was deeply loved and purchased by consumers.
- Inspiration
- The design inspiration comes from a single bud shape during picking, only picking new teeth that have just been revealed before Qingming Festival. The shape of a single bud leaf is expressed in a hollow form on the packaging box surface. When the packaging gift box is opened, it presents the natural environment of high mountains where tea grows. Tea buds extend from halfway up the mountain to the top, like layers of screening for tea quality.
- Project Duration
- The project lasts 2 months
- Operation Flow
- This packaging features the shape of tea leaves as its core element. When the gift box is opened, it forms a mountain shape, which can be stretched upwards to create a mountain shape. This allows consumers to feel that the tea growing environment is very ecological and natural, while also showcasing the small cans of tea inside.
- Patents
- Trademark: "Trademark (2011) Sichuan Yizhichun Tea Industry Co., Ltd."
- Team Members
- Qianqian Ma
Zhaocheng He
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