Alita Dizajn Boce i Etiketa by Studija Creata is a highly esteemed winner of the very prestigious 2017 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.
SrebroPakovanje· 2017
Alita Dizajn Boce i Etiketa
Client: Mv Group
Srebrna nagrada A' Design Award Winner in Pakovanje Category
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- Verified Award Winner
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The Design
About Alita Dizajn Boce i Etiketa
Glavni cilj redizajna je povećanje ukupne prepoznatljivosti brenda i isticanje prepoznatljivih karakteristika kao što su klasične metode proizvodnje, sirovine i kvalitet. Kompletan rebrending ALITA-e uključuje novu bocu, obnovljen logo, monografiju, kapsulu i dizajn etikete. Proizvodi sada imaju više elemenata specifičnih za kategoriju pjenušavog vina i šampanjca uz uvođenje laganog klasičnog dodira i određene solidnosti, dok pritom zadržavaju moderan i lagan ugođaj.
The Recognition
About the Srebrna nagrada A' Design Award
Alita Dizajn Boce i Etiketa je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Alita Dizajn Boce i Etiketa bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Alita Dizajn Boce i Etiketa je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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