Pony Pack Tea Ambalaža za poklon-kutiju čaja od Xiang Qian, Deng Zhehao and Yao Wenliang

Dizajn Pony Pack Tea Ambalaža za poklon-kutiju čaja od dizajnera Xiang Qian, Deng Zhehao and Yao Wenliang je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2020

Pony Pack Tea Ambalaža za poklon-kutiju čaja

autor Xiang Qian, Deng Zhehao and Yao Wenliang

Klijent: Rufy Design

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Pony Pack Tea Ambalaža za poklon-kutiju čaja

Pony Pack Tea je dizajn poklon-ambalaže kreiran za premium čaj. Koncept prati dugu historiju pripreme čaja, u kojoj su tradicionalne metode očuvane i kombinovane sa savremenim upravljanjem proizvodnjom. Kineski znakovi ispisani u stilovima različitih razdoblja naslojeni su na površini kako bi izrazili kvalitet koji se prenosi kroz vrijeme. Set uključuje kutiju i platnenu torbu koja se zatvara čvorom zategnutog užeta. Koristi se jednostavan teksturirani papir, uz sitoštampu, bronziranje i reljefni tisak. Oblici podsjećaju na stubove čaja i kolače od čaja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Pony Pack Tea Ambalaža za poklon-kutiju čaja je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Pony Pack Tea Ambalaža za poklon-kutiju čaja bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Pony Pack Tea Ambalaža za poklon-kutiju čaja je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimenzije i pakovanje: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Oznake: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Tehnologija proizvodnje: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Dizajnerski izazov: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Istraživanje: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiracija: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Trajanje projekta: 2017-2017.9 changsha, hunan province, China
Tok rada: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Članovi tima: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Autorstvo slika: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。