Si Te Baijiu Ambalaža za piće by Wen Liu and Yong Deng

Si Te Baijiu Ambalaža za piće by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2020

Si Te Baijiu Ambalaža za piće

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Te Baijiu Ambalaža za piće

Si Te Baijiu je dizajn ambalaže za kinesko žestoko piće. Ambalaža je ukrašena cvijetom Baoxiang, drevnim kineskim uzorkom koji nosi značenje blaga i dugovječnosti. Uzorak je kombinovan sa smjelim orijentalnim bojama kako bi se formirala savremena kineska estetika. Ambalaža je izrađena od specijalnog papira i svilene tkanine, a prednja strana je proizvedena postupkom tkanja. Naziv proizvoda predstavljen je na metalnoj kartici. Boca je keramička sa završnom obradom pečenog cvijeta. Ambalaža ima dužinu 165 mm, širinu 135 mm i visinu 320 mm.

The Recognition

About the Srebrna nagrada A' Design Award

Si Te Baijiu Ambalaža za piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Si Te Baijiu Ambalaža za piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Si Te Baijiu Ambalaža za piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging: The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags: Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology: The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge: The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research: The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration: The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration: The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow: The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members: Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.