Laote Breweries Ambalaža za pivo by Zhangyong Hou

Laote Breweries Ambalaža za pivo by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2020

Laote Breweries Ambalaža za pivo

by Zhangyong Hou

Client: Zhongshihuanmei Design

Željezna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #89522

View at A' Design Award Press Release Award Badge

Colors

The Design

About Laote Breweries Ambalaža za pivo

Laote Breweries je dizajn ambalaže za zanatsko pivo koje se prodaje u aluminijskim limenkama od 500 ml. Dizajn se fokusira na detaljnu značku koja upućuje na historiju i tradiciju porodice pivara. Značka ima za cilj da sugeriše pažljivo ručno pivarenje i da izazove radoznalost o ukusu. Zanatsko pivo se proizvodi u malim serijama, za razliku od velike industrijske proizvodnje. U Kini je industrijsko pivo široko dostupno, pa se pivarenje u malim serijama smatra vrijednim. Na limenkama se koristi štampa u punim (spot) bojama kako bi značka ostala jasna i precizna.

The Recognition

About the Željezna nagrada A' Design Award

Laote Breweries Ambalaža za pivo je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Laote Breweries Ambalaža za pivo bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Laote Breweries Ambalaža za pivo se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging: 500 ml capacity can
Tags: zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology: Spot color printing on aluminium cans
Research: With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration: Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration: The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow: With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members: zhangyong,hou