Love&wash Primarna funkcija: Ambalaža by Alexander Cherkasov

Love&wash Primarna funkcija: Ambalaža by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2020

Love&wash Primarna funkcija: Ambalaža

by Alexander Cherkasov

Client: Love&wash

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primarna funkcija: Ambalaža

Love&wash je dizajn ambalaže za asortiman proizvoda za pranje rublja, uključujući praškove za pranje, gel za pranje, kapsule i sredstvo za uklanjanje mrlja. Koncept izražava brigu kroz jednostavnu metaforu odjeće koja grli jedna drugu. Na etiketi praška za obojene tkanine, narančasta majica i traper košulja se grle. Slova logotipa pritisnuta su jedno uz drugo kako bi ponovila istu ideju. Pozadinske boje razdvajaju proizvode, dok plava tipografija sugerira svježinu i čistoću. Ambalaža je izrađena od kartona i plastike, a planirani su i biorazgradivi materijali.

The Recognition

About the Srebrna nagrada A' Design Award

Love&wash Primarna funkcija: Ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Love&wash Primarna funkcija: Ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Love&wash Primarna funkcija: Ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin