Dizajn Nudus Grickalica od dizajnera Angela Spindler je visoko cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ZlatoPakovanje· 2020

Nudus Grickalica

autor Angela Spindler

Klijent: Depot Creative

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Nudus Grickalica

Pakovanje za start-up kompaniju pokazuje golu filozofiju dobrote i razigrani humor ovih zdravih čipsa od voća i povrća. Njihova razlika je u tome što se prave od kriški voća i povrća, sušene na zraku, bez ikakvog dodatka – otuda i 'gole' koncept. Iako je crna boja hrabar i nekonvencionalan izbor za tržište zdravih grickalica, agencija je ovo odabrala kako bi pokazala živost proizvoda i dala mu dodatnu popularnost. Fotografija bilježi proizvod prije i nakon sušenja na zraku ilustrujući da je voće dobro kako je priroda zamislila.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Nudus Grickalica je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Nudus Grickalica bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Nudus Grickalica stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimenzije i pakovanje: Size: 12.5cm wide by17cm high
Oznake: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Tehnologija proizvodnje: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Dizajnerski izazov: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Istraživanje: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiracija: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Trajanje projekta: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Tok rada: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Članovi tima: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Autorstvo slika: Photography: Andy Lewis