Amsalem Leisure Web stranica od Dana Freud

Dizajn Amsalem Leisure Web stranica od dizajnera Dana Freud je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Web Stranica i Web Dizajn.

ŽeljezoWeb· 2020

Amsalem Leisure Web stranica

autor Dana Freud

Klijent: Dana Freud

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Web

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Dizajn

O dizajnu Amsalem Leisure Web stranica

Amsalem Leisure je responzivna turistička web stranica kreirana za planiranje odmora. Sistem za rezervacije omogućava korisnicima da rezervišu letove, hotele, usluge iznajmljivanja automobila i obližnje atrakcije. Velika tražilica sa izraženom tipografijom i prilagođenim ilustracijama pretvara funkcionalni element u centralni dizajnerski detalj. Fasetna navigacija i dinamičko filtriranje pomažu posjetiocima da brzo pronađu i istraže destinacije za odmor. Odabrane fotografije s toplim osvjetljenjem stvaraju gostoljubivu atmosferu. Izgled stranice se automatski prilagođava svakoj veličini ekrana i uređaju.

Priznanje

O nagradi Željezna nagrada A' Design Award

Amsalem Leisure Web stranica je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Amsalem Leisure Web stranica bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Amsalem Leisure Web stranica se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Dimenzije i pakovanje: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Oznake: tourism design, UI, UX, website design, vacation
Tehnologija proizvodnje: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Dizajnerski izazov: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Istraživanje: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inspiracija: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Trajanje projekta: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Tok rada: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.