Tongue-Bongue Paket Slatkiša by Victoria Ax

Tongue-Bongue Paket Slatkiša by Victoria Ax is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2020

Tongue-Bongue Paket Slatkiša

by Victoria Ax

Client: Vi_ax

Brončana nagrada A' Design Award Winner in Pakovanje Category

16,999

Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Paket Slatkiša

Želja je bila stvoriti paket za neku vrstu hrane. Pri razvoju ambalaže najvažnije je biti nepredvidiv. Budući da na tržištu postoji puno stereotipnih rješenja, trebalo bi potražiti nešto drugo, treba ih odmaknuti od šablona. A pažnja je posvećena i samom procesu prehrane, poput uzimanja i stavljanja hrane u usta. To je bila pozadina ideje. Ljudi koriste jezik kako bi sisali sve vrste slatkiša. Lizalice u obliku jezika stvaraju nadrealnu metaforu "jezik na (ljudskom) jeziku".

The Recognition

About the Brončana nagrada A' Design Award

Tongue-Bongue Paket Slatkiša je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Tongue-Bongue Paket Slatkiša bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Tongue-Bongue Paket Slatkiša sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.