Holiday Gift Set Ambalaža za poklon set by Salvita Bingelyte

Holiday Gift Set Ambalaža za poklon set by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2020

Holiday Gift Set Ambalaža za poklon set

by Salvita Bingelyte

Client: Salvita Design

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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Colors

The Design

About Holiday Gift Set Ambalaža za poklon set

Holiday Gift Set je dizajn ambalaže za kolekciju potrošnih prazničnih poklona. Set sadrži čokoladicu od 80 g, pakovanje biljnog čaja od 40 g, teglu prirodnog meda od 200 g i mirisnu svijeću s aromom cimeta od 140 g. Ilustracije su inspirisane Zeminom, litvanskom boginjom zemlje, ovdje prikazanom kao moderna figura koja nosi patike i slušalice. Duga bijela kosa boginje podsjeća na snijeg i poznate prazničke slike. Prigušena prirodna paleta boja odražava sastojke. Korišteni su ofset, fleksografija i digitalna štampa.

The Recognition

About the Srebrna nagrada A' Design Award

Holiday Gift Set Ambalaža za poklon set je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Holiday Gift Set Ambalaža za poklon set bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Holiday Gift Set Ambalaža za poklon set je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)