Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pabbotoloqna Botolo Sake naébbu Laurent Hainaut

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pabbotoloqna Botolo Sake naébbu Laurent Hainaut iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pabbotoloqna Botolo Sake

ᨑᨗ Laurent Hainaut

ᨀᨒᨗᨕᨙ: Tanaka 1789 X Chartier

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

25,636

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #112010

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pabbotoloqna Botolo Sake

Tanaka 1789 X Chartier Sake Blend 001 iyanaritu pabbotoloqna sikumpulan campurang sake. Iyaro labelna makkeddai corak grid lotong ri yasseq lotong iya napaimpo tembo Kura ri sakkaqna Tanaka Brewery, iyanaritu conto arsitektur Kura polé ri wettu Edo. Iyaro grid nacetta bawi varnis ri saliweng botoloé nanapasilennereng mancaji sikumpulan hexagon, iyanaritu simbolna elmu aromatik. Lotong sibawa puté ripaké nasaba iya duwa merek engkai iyaro warnaéwé, na botolo lotong ripaddiolo untu sake premium. Iya duwa asengngé napasidapiq ri corak siruntuq melalui huruf A iya rijampakiéngngi.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pabbotoloqna Botolo Sake iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pabbotoloqna Botolo Sake ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pabbotoloqna Botolo Sake iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Téknologi Produksi: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspirasi: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Anggota Tim: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

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