Dark Horse Wine Primary Function: Pambungkus Anggoro naébbu Pierre Delebois

Dark Horse Wine Primary Function: Pambungkus Anggoro naébbu Pierre Delebois iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Dark Horse Wine Primary Function: Pambungkus Anggoro

ᨑᨗ Pierre Delebois

ᨀᨒᨗᨕᨙ: E&J Gallo

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

28,024

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #112024

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Dark Horse Wine Primary Function: Pambungkus Anggoro

Dark Horse iyanaritu desain pambungkus sibawa branding anggoro iya ripancajiyé untu' séddi mérek anggoro California. Desainna ripatettong ri atas sistem iya lentu' iya nalipu'i sininna portofolio pambungkus'é sibawa naparellau pattamba' ri munri. Labe'-labe'é ricéta' ri atas keretasa' premium iya mabbolo metallic sibawa matte, iya paéssa'i tanra warna sibawa tanra rasa. Ikon mérek'é ripatettong ri olo sibawa ri tengngana tungke' labe'. Susunang labe'é sederhana, angkanna lisé' botolo'é wedding ripahang ri séddié sappéna. Akkatta'na iyanaritu untu' pappésengeng kualitas sibawa rasa iya manessa ri wettu ripallu ri raki'-raki'é.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Dark Horse Wine Primary Function: Pambungkus Anggoro iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Dark Horse Wine Primary Function: Pambungkus Anggoro ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Dark Horse Wine Primary Function: Pambungkus Anggoro iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Téknologi Produksi: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspirasi: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Anggota Tim: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

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