Adrenaline Space Primary Function: Pakking Minuman Enérgi by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Pakking Minuman Enérgi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2021

Adrenaline Space Primary Function: Pakking Minuman Enérgi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Salaka Winner in Kemasan Category

25,577

Verified Award Winner

Verify Award Status for #118783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Primary Function: Pakking Minuman Enérgi

Book Text: Adrenaline Space iyanaritu séddi disain pakking édisi terbatas untu' minuman enérgi iya dibalu'é ri Rusia. Iyaé disain-é mappakaraja penjelajahan angkasa nenniya masséddiwi posisi mérék iya paggangkaéngngi konsumen untu' malléttoi bata'-bata' pribadi. Séddi galaksi bintang ulaweng iya makkilaé riolo ri wanuwa biru macekke'é, mébbui séddi undangan visual untu' mattujung ri tanré iya barué. Iyaé pakking-é mappaisseng towi tambahang jus nenniya patanré bahang-bahang nenniya faéda kaféin, vitamin, nenniya taurin. Konsép-é ripaddupa mancaji jawaban ri pakkutana séddi pelanggan ritél.

The Recognition

About the A' Design Award Salaka

Adrenaline Space Primary Function: Pakking Minuman Enérgi iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Adrenaline Space Primary Function: Pakking Minuman Enérgi ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Adrenaline Space Primary Function: Pakking Minuman Enérgi iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release