Lays Heartwork Primary Function: Kampanye Pariwara by PepsiCo Design and Innovation

Lays Heartwork Primary Function: Kampanye Pariwara by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Periklanan, Pemasaran, dan Komunikasi Competition Category.

SalakaPeriklanan· 2021

Lays Heartwork Primary Function: Kampanye Pariwara

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Salaka Winner in Periklanan Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Primary Function: Kampanye Pariwara

Lays Heartwork iyanaritu séddi kampanye pariwara iya ripancajiyé untu' mereke Lays ri wettu pandemi Covid-19. Iyaé kampanyeku mattarima kasi lao ri tau iya mappallauwé ri munri lalengngé ri laleng renreng nilai Lays, macakku pa'galung, buruh pabbériki, sopir truk, pa'balu' sibawa buruh angkiri'. Warna macakka' sibawa mappudi' ripasséddi sibawa pappaseng mattarima kasi malebbi' ri desain kemasanna. Tungke' kemasan mancaji séddi pappakalebbi' lao ri pa'kareso masyaraka' iya jarang ritarima kasi ri padang matanna. Nia'na iyanaritu untu' mappaita makkedaé kareso esso-essoé de'na nabannang kareso tenrédding, iyanaritu kareso ati.

The Recognition

About the A' Design Award Salaka

Lays Heartwork Primary Function: Kampanye Pariwara iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Lays Heartwork Primary Function: Kampanye Pariwara ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Lays Heartwork Primary Function: Kampanye Pariwara iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release