Pepsi X SHFW Primary Function: Kaleng Enungeng by PepsiCo Design and Innovation

Pepsi X SHFW Primary Function: Kaleng Enungeng by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2021

Pepsi X SHFW Primary Function: Kaleng Enungeng

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Primary Function: Kaleng Enungeng

Pepsi X SHFW iyanaritu kaleng enungeng edisi terbatas iya ripancajiye untu' Shanghai Fashion Week Spring/Summer 2020 na ripallebbangngi ri Cina. Iyaé kalengngé bagiang polé ri sistem identitas visual iya malebba' iya ripancajiye untu' acara iya padaé. Tema musimna Sensation na Source iya pimpingngi désainna na pancajiwi eksplorasi polé ri sebba'-sebba' cara pakkita. Bentu'-bentu' iya napolo pole ri elemen organik na elemen kaca ripaddeppungeng ri laleng ruang dimensional. Wassélé'na napassisumpung sumange' merk Pepsi Black sibawa jama-jamang iya maéga rupanna polé ri désainer fashion iya ripallebbangngengngi ri acara-é.

The Recognition

About the A' Design Award Salaka

Pepsi X SHFW Primary Function: Kaleng Enungeng iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Pepsi X SHFW Primary Function: Kaleng Enungeng ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Pepsi X SHFW Primary Function: Kaleng Enungeng iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release