Tazo Refresh Primary Function: Pakkeda Ininnawang by PepsiCo Design and Innovation

Tazo Refresh Primary Function: Pakkeda Ininnawang by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2021

Tazo Refresh Primary Function: Pakkeda Ininnawang

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Salaka Winner in Kemasan Category

33,801

Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Primary Function: Pakkeda Ininnawang

Tazo Refresh iyanaritu desain pakkeda untu' silisereng teh es premium iya sadiya diinung. Iyaé lisereng-é ripatettong ri wettu telluna rasa merek iya tettongngé, iya risebbu' Zen, Awake sibawa Passion. Iyaro teh-é ripakkaruna organik na dé' nappunnai warna atau pemani buatang. Iyaro pakkeda-é ripabbaluk ri botol 12 ons sikali inung sibawa 42 ons maéga kali inung iya riebbu polé ri 100 persen plastik pura-riaké'. Warna bahang-é iya masero ricampuru' sibawa puté untu' pakatajang tungke' rasa maréssé ri rak-é. Iyaro desain-é akkatanna untu' pattetteng pattongko iya biasaé sibawa untu' patturui pallino iya lebbi mappetta.

The Recognition

About the A' Design Award Salaka

Tazo Refresh Primary Function: Pakkeda Ininnawang iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Tazo Refresh Primary Function: Pakkeda Ininnawang ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Tazo Refresh Primary Function: Pakkeda Ininnawang iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release