Doritos One Kiss One Donation Kampanye Iklang Digital naébbu Dennis Furniss

Doritos One Kiss One Donation Kampanye Iklang Digital naébbu Dennis Furniss iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Ulaweng ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

UlawengPeriklanan· 2021

Doritos One Kiss One Donation Kampanye Iklang Digital

ᨑᨗ Dennis Furniss

ᨀᨒᨗᨕᨙ: Doritos

Pammènangngé A' Design Award Ulaweng ri Katégori Periklanan

98,262

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #122993

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Doritos One Kiss One Donation Kampanye Iklang Digital

One Kiss, One Donation iyanaritu séddi kampanye iklang digital iya riébbué untu' Doritos untu' bantui komunitas LGBTQ. Iyaé kampanyeé maddoangngi tauwé untu' mabbagé foto aléna sipabau silaongenna, kaluargana, sibawa tau naéloriyé. Tungke' bau iya ribagéé ripancaji sumbangeng dowi lao ri komunitasé. Iyaé kampanyeé ripalettu' lalo ri televisi, media sosial, saluran online, sibawa aktivasi merek. Ripajoppai duwa uleng ittana ri Mexico sibawa Brazil na lolongengngi pappébali polé ri sininna linoé. Akkattana iyanaritu pasisumpungngi tauwé ri wettu jarak sosialé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Doritos One Kiss One Donation Kampanye Iklang Digital iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Doritos One Kiss One Donation Kampanye Iklang Digital ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Doritos One Kiss One Donation Kampanye Iklang Digital mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Ukurang & Kemasang: Does not apply
Tag: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Téknologi Produksi: We leveraged a marketing mix of TV, social media, online, branded activations.
Tantangeng Désain: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Panélitiang: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Inspirasi: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Wettu Proyék: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Alur Opérasi: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Anggota Tim: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Krédit Gambar: All images are property of PepsiCo International