Ulaweng Kemasan · 2021
Pepsi Culture Séré Kaleng Inungeng Édisi Terbatas' é
- A' Design Award Ulaweng 2021 in Kemasan
- CLIENT: Pepsi
- Estimated Number of Design Views: 34,720
- Verification code AE50004190 · Verify this award
Colors
About Pepsi Culture Séré Kaleng Inungeng Édisi Terbatas' é
Pepsi Culture iyanaritu séddi séré kaleng édisi terbatas' iya riébbu untu' séddi merek inungeng ringeng ri Meksiko. Iyaé séré' é mappunnai enneng kaleng iya wedding rikoléksi, na tungke'-tungke' kaleng mabbicara séddi kota Meksiko. Curita lokal' é, adé' é sibawa referensi seni' é ripinra mancaji pola ilustrasi iya pasitujuiyéngngi lambang budaya maitta' é sibawa pendekatan desain kontemporer' é. Tungke'-tungke' kaleng riébbu polé ri aluminium, mattaro 12 ons, na ripaccappu sibawa percetakan offset definisi matanré. Iyaé kaleng' é ribalu' tassitungke'-tungke' na sipaddua mancaji séddi séré iya mappaitangngé assilaingeng daéra' é.
About the A' Design Award Ulaweng
Pepsi Culture Séré Kaleng Inungeng Édisi Terbatas' é iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Pepsi Culture Séré Kaleng Inungeng Édisi Terbatas' é ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Pepsi Culture Séré Kaleng Inungeng Édisi Terbatas' é mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
Press Kit
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
