Bubly Bounce Pengemasan Inumeng by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Kemasan Competition Category.
BessiKemasan· 2022
Bubly Bounce Pengemasan Inumeng
by PepsiCo Design and Innovation
A' Design Award Bessi Winner in Kemasan Category
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- Verified Award Winner
- Verify Award Status for #137233
The Design
About Bubly Bounce Pengemasan Inumeng
Bubly Bounce iyanaritu desain pengemasan inumeng untuk lini ininung bersoda ma'kaféina. Pengemasan iyaé mappalebbangngi jangkauang lini ininung bersoda engkaé, sibawa mappaissengngi ritambanna kaféina, tanpa méngkalinga bahasa visualna inung parenergi. Warna-warna mabbura sibawa masero, gollu-gollué, pakkasiwiang mabbéré sibawa cinning nasedia mupa, nasaba iyaro brand-é tette mudah riyisseng. Desain-é toi mappaissengngi pakéna duwa rasa ri laleng séddi inung. Sistem-éwé riyattujuang untuk mappéssau pabbelli engkaé mangkokkoé, sibawa mancaji jelas ri lémari pabbalu'é.
The Recognition
About the A' Design Award Bessi
Bubly Bounce Pengemasan Inumeng iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Bubly Bounce Pengemasan Inumeng ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Bubly Bounce Pengemasan Inumeng mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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