Lay's 2021 Mood Match Fungsi Primer: Kemasan Anrè by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Kemasan Competition Category.
BessiKemasan· 2022
Lay's 2021 Mood Match Fungsi Primer: Kemasan Anrè
by PepsiCo Design and Innovation
A' Design Award Bessi Winner in Kemasan Category
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- Verified Award Winner
- Verify Award Status for #137243
The Design
About Lay's 2021 Mood Match Fungsi Primer: Kemasan Anrè
Teks Buku: Lay's 2021 Mood Match iyanaritu séri kemasan anrè camming édisi terbatas iyya ripancajiangngi untu' giveaway média sosial iyya eksklusif. Séri éwié mattama' eppa desain iyya ripancajiangngi polé ri mood rings, tungke'-tungke'na sisappareng lao ri kennang-kennang sibawa perasaang iyya positif. Tujuang iyya ripau'é iyanaritu untu' pakatuwoi rasa énergi iyaré'ga untu' mabbéré rasa mabessa. Tungke'-tungke' desain risisappareng lao ri séddi rasa sibawa séddi perasaang: rasa sukkuru' untu' Grilled Cheese and Tomato Soup, optimisme untu' Cappuccino, sumangeng untu' Chili sibawa mario-rio untu' Salted Caramel. Kemasangngé mabbéré wettu mappésau cinampe' polé ri kanyataang esso-esso.
The Recognition
About the A' Design Award Bessi
Lay's 2021 Mood Match Fungsi Primer: Kemasan Anrè iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Lay's 2021 Mood Match Fungsi Primer: Kemasan Anrè ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Lay's 2021 Mood Match Fungsi Primer: Kemasan Anrè mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
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