Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Anrè by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Kemasan Competition Category.
BessiKemasan· 2022
Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Anrè
by PepsiCo Design and Innovation
A' Design Award Bessi Winner in Kemasan Category
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- Verified Award Winner
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The Design
About Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Anrè
Tèks Buku: Lay's Flavor Swap Influencer Kit iyanaritu désain kemasan anrè iya ripancajiangngé untu' program musim panas iya tiwié rasa Funyuns sibawa Doritos ri LayLay's chips. Kemasang énrengngé napaddupangeng désain karung Lay's kekgi'é sibawa waranné merék untu' tungke' rasa: mabbiru untu' Cool Ranch sibawa mabbija untu' Funyuns. Séuwa pola alling-alling iya sisullé-sullé mpaingekiwi bentu' chips assalengngé sibawa mappaita'i kerja sama ri yelle'na dua merék. Riyébbu towi séddi influencer kit koléktif iya ripalécéki lao ri sining tokoh media untu' mappammulai pabbicara passalenna program-é.
The Recognition
About the A' Design Award Bessi
Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Anrè iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Anrè ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Anrè mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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