Mirinda Vintage Special Edition Fungsi Utama: Kemasan Inung-Inungeng by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Kemasan Competition Category.
BessiKemasan· 2022
Mirinda Vintage Special Edition Fungsi Utama: Kemasan Inung-Inungeng
by PepsiCo Design and Innovation
A' Design Award Bessi Winner in Kemasan Category
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- Verified Award Winner
- Verify Award Status for #137258
The Design
About Mirinda Vintage Special Edition Fungsi Utama: Kemasan Inung-Inungeng
Teks Buku: Mirinda Vintage Special Edition iyanaritu desain kemasan untuk inung-inungeng lunak. Label-na mattaro logo mabbentuk jeruk ri tengnga-tengngana, na aseng Mirinda ripake sure' bundara sibawa bentuk maccappa' sibawa gelong-gelong, iya mabbédaé sibawa jenis tulisang mareka' iyaé napake selama'e. Botolo kaca ripake kuammengngi na inung-inungengngé tette'i keéngngerang, na tutu' pute polose'e pakkomplé-i rupa retro-na. Desain-éwé pagattungngi tanra-tanra mareka' sibawa gaya modéren mabbiasa. Assele'na iyanaritu kemasang iya wedding ripasangkak nariattujungeng lao ri konsumeng maloloé sibawa tau iya engkana masse missengngi mareka'éwé.
The Recognition
About the A' Design Award Bessi
Mirinda Vintage Special Edition Fungsi Utama: Kemasan Inung-Inungeng iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Mirinda Vintage Special Edition Fungsi Utama: Kemasan Inung-Inungeng ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Mirinda Vintage Special Edition Fungsi Utama: Kemasan Inung-Inungeng mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
- Inspiration
- The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.
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