Snow Draft Beer Paddoko' Bir naébbu China Resources Snow Breweries Ltd.

Snow Draft Beer Paddoko' Bir naébbu China Resources Snow Breweries Ltd. iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.

UlawengKemasan· 2023

Snow Draft Beer Paddoko' Bir

ᨑᨗ China Resources Snow Breweries Ltd.

ᨀᨒᨗᨕᨙ: China Resources Snow Breweries

Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan

54,813

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #144347

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Snow Draft Beer Paddoko' Bir

Snow Draft Beer iyanaritu séddi séri paddoko' untu' bir draft malt tulen, riyébbu massipa' kaleng aluminium sibawa botolo' kaca. Désainna maccowéri laleng minimalis sibawa mappaké gau' aurora sibawa puté tulen selaku warna poko'na. Gamba' garis polé ri malt, hops sibawa bombang uwai mappaitangngi tellu bahang pabbuatanna bir-é. Botolo' kacaéro macikkéq céddé' ri tengngana kuammengngi magampang rikatenning, sibawa riyukiriwi hurupu' kaligrafi Cina iya bettuanna tulen sibawa draft. Botolo'éro mattampung 460 ml na kalengngé mattampung 500 ml. Désain masséddié rimaélori untu' mappalettu' atulengeng sibawa rasa mabaru.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Snow Draft Beer Paddoko' Bir iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Snow Draft Beer Paddoko' Bir ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Snow Draft Beer Paddoko' Bir mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Ukurang & Kemasang: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Tag: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Téknologi Produksi: aluminum can and glass bottle
Tantangeng Désain: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Panélitiang: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspirasi: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Wettu Proyék: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Alur Opérasi: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Anggota Tim: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess