The Wine Bag Pembungkusang by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Kemasan Competition Category.
TambagaKemasan· 2024
The Wine Bag Pembungkusang
Client: The Wine Bag
A' Design Award Tambaga Winner in Kemasan Category
- 17,784
- Verified Award Winner
- Verify Award Status for #152156
The Design
About The Wine Bag Pembungkusang
Riappanessai mawata ri Lidl, sibawa Edisi Terbatas Natal, AS namappanessa pembungkuseng wine 1.5lt wine-in-box semi-dry, narekko klien The Wine Barrel. Wadah narekko riancangngi meloreng tas tangan, ritambaiwi elemen bulawang namaeloi suasana pesta sibawa kesan mewah. Tekstur kulit ripalemmo namappareyangngi tampanna, namaeloi kesan realistis sibawa mahal. Naengka sempurnai transformasina, tali abang ripasanre sibawa tali tas, namaeloi keaslian desain tas narekko.
The Recognition
About the A' Design Award Tambaga
The Wine Bag Pembungkusang iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. The Wine Bag Pembungkusang ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. The Wine Bag Pembungkusang mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensions & Packaging
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tags
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Production Technology
- The package is a bag in box for wine. The outside is paperback.
- Design Challenge
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Research
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiration
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Project Duration
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Operation Flow
- Product was distributed in all Lidl supermarkets throughout Greece.
- Team Members
- creative director: Antonia Skaraki and art director: Andreas Deskas
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