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Opera Idéntitas Mérek by Antonia Skaraki

Opera Idéntitas Mérek by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Kemasan Competition Category.


TambagaKemasan· 2024

Opera Idéntitas Mérek

by Antonia Skaraki

Client: Opera

A' Design Award Tambaga Winner in Kemasan Category

Colors

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The Design

About Opera Idéntitas Mérek

Assihubungang malobbo sibawa kué sibawa musik maélloiwi Opera, idéntitas mérek pattokoé kué riolona rasa sibawa lagu matturu masipureng. Seuani kué rialung mapparésa simponé narékko nada mangalellué. Logo napaita pola ritme nada musiké rilangereng lembara, malohe sibawa mangngaraé, naajjakkiko rilalangang melodié. Pagantiangngi pamuranna makkaro-karo nagarisi riénreng pakeng, mapuraingang warna-warnaé napaita aliré kalulussangngi kalangkangngé maestro.

The Recognition

About the A' Design Award Tambaga

Opera Idéntitas Mérek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Opera Idéntitas Mérek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Opera Idéntitas Mérek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This deep connection between pastry and music created Operá, the brand identity for a confectionery shop where the harmony of flavours and melodies intertwine. Every delicacy is envisioned as a symphony of delectable notes. The logo mirrors the rise and fall of musical notes on a sheet. It elegantly ascends and descends, unfolding like a melodic journey. The transformation of taste into sound is also prominent inside the box as the colour treatment mirrors the fluidity of a maestro's movements.
Dimensions & Packaging
Paper Box Width 160mm x Depth 160mm x Height 70mm Paper Box Width 240mm x Depth 240mm x Height 70mm Paper Box Width 280mm x Depth 320mm x Height 70mm Paper Box Width 320mm x Depth 320mm x Height 70mm Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Tags
Opera, Pastry, PastryShop, SweetTooth, PastryArt, GreekFood, BrandIdentity, PastryShopIdentity
Production Technology
The range of packages include boxes in several sizes.
Coffee cups, bags, napkins and more.
Design Challenge
To capture the essence of taste and the effect elaborate and intriguing pastry products have on the human psychic while designing something fresh and unexpected was the biggest challenge for this project which resulted into the joy of creating an exciting new brand identity.
Research
Cooking is perceived as a form of art. It requires passion, precision, and inspiration. The culinary arts are a complex mixture of balancing a variety of tastes and aromas, combined with beautiful presentation.
Inspiration
One can compare pastry to music. Like music pastry rises and lowers, has the power to elevate people’s spirits by providing satisfaction to their cravings and like music pastry accompanies a lot of festivities. Similar to the grandeur of opera music, pastry fills the world with richness and diversity, making it a bigger, fuller, and more pluralistic place.
Project Duration
The project started in March 2022 in Athens Greece and finished in May 2022 in Athens Greece.
Operation Flow
It is important for the customer of a pastry shop to feel that the delicacies around them are so exquisite that they can be compared to a art. When relating this brand to music, people feel they are close to something they love. To relate it to the opera music, adds an element of class.
Patents
Image No#1 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#2 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#3 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#4 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#5 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Team Members
Antonia Skaraki, Andreas Deskas, Alexandros Tsakiris
Image Credits
Image #1: Photographer Andreas Deskas, Opera, 2022.
Optional Image #1: Photographer Andreas Deskas, Opera, 2022. Optional Image #2: Photographer Andreas Deskas, Opera, 2022. Optional Image #3: Photographer Andreas Deskas, Opera, 2022. Optional Image #4: Photographer Andreas Deskas, Opera, 2022.

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